The FinestGlasses Blog
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Every year I wait for Karen Walker’s eyewear campaigns. They are simple, yet effective.. campaigns that any eyecare professional can do themselves. This year she ran her eyewear from models from Advanced Style.  Showcasing older women in fashion forward and trendsetting eyewear. When you think about most eyewear ads, they show younger people… yet seniors want to look good too. As a suggestion- why not ask some of your senior’s to model some of your eyewear?
 

Did you know May is Older Citizens Month? This might be an opportunity to celebrate your Senior Citizens by having a special trunk show just for them. Have a Senior Patient Appreciation Day. Maybe have a Facebook photo contest, having your patients upload pics of family with eyeglasses.

 

The benefits are numerous, reaching out to an important demographic, having word of mouth events for fashion minded seniors and just by being able to post them gives you some testimonials.

There are all sort of ways you can promote to not only your older patients, but their families as well.