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The Optical Leader is Recognized for its Creative Expertise with Seventeen Prestigious MarCom Awards

Hauppauge, NY – November 2012 – ClearVision Optical, a leader in the eyewear industry, is the recipient of 17 awards in this year’s MarCom Awards, an international competition that awards outstanding creative achievement by marketing and communication professionals. MarCom is the oldest, largest and most respected competition in the marketing industry. ClearVision, received 4 prestigious Platinum Awards, MarCom’s top honor; 7 Gold Awards, and 6 Honorable Mentions for its outstanding creative efforts. For the first time, ClearVision won for its writing, social media, trade show display design and video development efforts. For the second year in a row, ClearVision was recognized for product launch marketing, specifically for Dilli Dalli, its new private label brand. Over 6,500 entries were submitted by nationally recognized companies such as Aflac, Toyota’s in house agency; Creative Productions, Methodologie for The Coca-Cola Company, United Healthcare, American Airlines, Aetna Customized Communications Group among others across the US and international. Judged by the Association of Marketing and Communication Professionals, judges look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry.

“This unprecedented recognition is a testament to our commitment to excellence and continued innovation,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative Services. “We are especially proud to be recognized in Social Media, a new category, as well as writing and trade show design. Such varied wins exemplifies our goal of integrating new technology with innovative creative into all of our marketing efforts.”

Winners were selected from over 200 categories in seven forms of media and communication efforts, including marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. Winners ranged in size from Fortune 500 companies to media conglomerates to individual communicators in US, Canada and several other countries.
 

ClearVision’s Awards include:

Platinum

         1. 2012 InSight Magazine: Design
         2. 2012 InSight Magazine: Writing
         3. 2012 ClearVision Optical Vision Expo Display: Trade show display
         4. Cole Haan sunglasses: Photography

Gold

         1. Dilli Dalli Eyewear for Kids: Marketing/Product Launch
         2. ClearVision Optical Kids Business: Video/Film/Training
         3. 2012 CVO Annual Catalog: Writing
         4. CVO IGuide App: App design
         5. 2012 ClearVision Optical Sun Catalog: Catalog
         6. Success in the Kids Business White Paper: Writing/White Paper
         7. Using Social Media to Boost Your Business White Paper Writing/White Paper

Honorable Mention

         1. 2012 CVO Annual Catalog: Design
         2. 2012 CVO Supplement Catalog: Catalog
         3. 2012 ClearVision Optical T shirt: Design
         4. BCBG Piper Photography
         5. ClearVision Optical Men’s Day: Social Media Campaign
         6. ClearVision Optical The Look: Social Media Campaign

For more information on ClearVision Optical, please visit www.cvoptical.com or Facebook www.facebook.com/clearvisionoptical. Or follow our blog at http://clearnationexchange.com/
 

About MarCom Awards

Since 1995, this international competition has been recognizing outstanding creative achievement by marketing and communication professionals. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. Over the past several years, AMCP has donated over $75,000 in grants to support the efforts of its members. That money was used for marketing materials for homeless shelters, orphanages, day camps, community theaters, art centers, programs for the elderly and for child care and educational endeavors for the underprivileged. For more information, please visit: www.marcomawards.com.
 

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock . ClearVision’s house brands include ClearVision Collection, Junction City and Digit and Dilli Dalli. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com or like us on Facebook www.facebook.com/clearvisionoptical.