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ClearVision Introduces BCBGMAXAZRIA Holly

Posted 2486 days ago from

This Season’s Answer to Fashionable, 3-Piece Rimless Styling

Hauppauge, NY –November 2012 – Eyewear industry leader ClearVision Optical introduces BCBGMAXAZRIA Holly, a fashionable, customizable 3-piece rimless frame featuring genuine, hand laminated feathers for a bold, glamorous look.

Responding to the recent popularity of 3-piece rimless designs, ClearVision created Holly specifically for BCBGMAXAZRIA, a pivotal brand for the company, and its fashion forward, trendsetting consumer audience. Key to Holly’s design is its availability in six different eye shapes – from classic, progressive-friendly to youthful, edgy and trendy – providing modern, wearable styling for any age and face shape.

Giving women the opportunity to further customize their look, Holly’s dramatic temple is available in a palette of six neutral-to-pop colors including Berry, Black, Brown, Eggplant, Ink, and Teal. The bold, colorful temple is designed with genuine, custom dyed feathers, manually arranged and hand laminated to achieve the highest quality and design consistency.

“We designed Holly for the BCBG woman who wants statement-making, confident eyewear that suits her personal style,” says Brand Manager, Jennifer O’Conner. “Unlike several 3-piece rimless styles currently on the market, Holly is manufactured in Europe using a compression mount system, so that all hardware is hidden and the frame looks better on the face. We put a tremendous amount of research into quality materials and best practices for construction, stocking, and delivery, to provide a frame that’s as well made as it is fashionable, at a very competitive price.”

Holly features a metal bridge, end piece and logo plaque on both temples. The metal accents are in tonal colors to match each design’s temple color. Temple feathers are hand laminated in clear or smoke acetate.

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock . ClearVision’s house brands include ClearVision Collection, Junction City and Digit and Dilli Dalli. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

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